The society in Spain is not only divided by autonomous communities; the country is also split into private and public areas. The most commonly known area where this private and public issue pops up is in the educational area; private and public schools. Other areas are: transport (toll ways) and television.
Sogecable is a company that is listed on the Ibex35, the Madrid stock exchange. And this company is the owner of Digital +, the private television channel. �Cuatro� is a additional channel that they also own and this channel recently got introduced as a private channel. Before that time it was one of the channel in the private Digital+ package.
Now we have got football, the world cup. And,
... Furthermore, on March 28th 2006, Sogecable reached an agreement for the exclusive distribution in DIGITAL+ of half of the matches of the forthcoming Football World Cup to be held in Germany since June 9th 2006. Source: (http://www.sogecable.com/Media/pdfs/2006/results_1quarter2006.pdf)
The other channel that was able to pay this licence was �LaSexta,� but this company obviously received only a part of the deal; the are able to broadcast all games, but many of them in a deferred way. Cuatro (recently mentioned as part of Digital+) is able to broadcast the games of �general interest;� this is when Spain is on.
Argentina, for example, as many of you know a country with a more than reasonable football league, is placed on the deferred space ... The question is who will watch -� this is the twenty-first century �- a game of which the outcome is already known?
Thus: ... As a result of this agreement and the inclusion in the DIGITAL+ proposal of �laSexta�, holder of the remaining World Cup rights including those classified as being of general interest in accordance with Spanish legislation, DIGITAL+ subscribers will be the only viewers in Spain able to enjoy the whole of the Football World Cup live.
And competitive as they are, Lasexta tries to take some revenge; observe their advertisements where they hit on Cuatro with � why would you watch only FOUR (Cuatro in Spanish) games is you can watch them all. What they do not tell you is that this all is half truth, namely � all, but not live.
What keeps my puzzled is why Spanish citizens do not seem to care about this. According to a web survey with a limited depth of only 360 response, less than 10% of the viewers watch the games through Canal+ (Digital+), 42% through Lasexta and 34% through Cuatro. (http://todosobremitele.blogcindario.com). This probably means that in Spain they are not really bothered with the World Cup unless Spain itself is on stage. General interest is Spain.
� 2006 Hans Bool
Hans Bool is the founder of Astor White a traditional management consulting company that offers online management advice. Astor Online solves issues in hours what normally would take days. You can apply for a free demo account Article Source: http://EzineArticles.com/?expert=Hans_Bool |  |
No comments:
Post a Comment